You've probably seen them: Adidas Yeezy or Nike Air Max shoes for 500 euros or more, while they were sold for 140 euros at the release. But why?
The offer can not be answered. This means that more people want to buy them than they are made of. Interested parties are often lovers that they collect or lovers who carry them. There are also a small number of people who buy and resell these sneakers. As long as the demand is high for exclusive sneakers, people are also willing to spend a lot of money there. Why not thinks the buyer, because they get mostly more expensive. Even after used them, they can still sometimes be sold with profit.
Why they are still produced in small quantities?
Exclusive sneakers attract people. It is a form of promotion. People talk about it and this form of "free" advertising can reach the people that the company itself could not reach or could not reach positive through their campaigns. This form of promotion ensures a good reputation for the brand, which gives the brand more value. Once exclusive sneakers are released in large numbers, it lacks its exclusivity. Because if it's everywhere, the buyer is no longer separate.
Where can I buy these shoes?
Often an exclusive release is currently sold differently than the rest of the sneakers, namely by enrollment for a lottery or by camping. Camping means that you are camping in advance (sometimes even 2 or more days in advance) for a store that it carries out. Often the purchases are limited to the purchase of one pair of shoe. Participating in a lottery is different at each company.