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The European Union has started an investigation into the tax deal between Nike and the Dutch tax authorities. But what are the consequences of this?
Nike legally pays very little tax on sales within the European Union. This was possible by a legal construction and a deal with the Dutch tax authorities. According to the European Union, this is detrimental to the other countries in the European Union. Taxes are being circumvented and the Netherlands may therefore compete unfairly with other countries within the member states. Competing, because this deal has created many jobs in the Netherlands. Our expectation is that the European Union will reject the deal.
The consequences for consumers
At first we expect that not much will change. After a deal will be rejected, it may take some time before the deal is no longer valid. If the deal will be rejected, Nike will have to pay considerably more tax on sales within the European Union. It is possible that Nike passes these on to the customers. This means that the Nike products can become slightly more expensive. What is certain is that Nike can keep less sales in its own sales channels. These sale prices will also be higher than the usual ones.