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Nike want to increase sells through its own channels

  • Posted on
  • By I. C.
  • Posted in News, Nike
  • 0

Nike has been working for years on a business strategy where it wants to sell more of its own brands through its own channels (stores and website).

The delivery contracts with the small companies are hereby terminated. The intention is that in the future Nike will only supply the large companies and will open more own stores. Nike has also taken shares in various Nike dealers in the past years. It is expected that Nike will maintain this business strategy for at least 3 years.


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