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Nike has scrapped several official dealerships throughout Europe in recent months. Nike will continue to scrape away throughout the year.
We had previously reported that Converse, which is part of Nike, is also scrapping customers. We expect Nike to scrap several customers in the coming years and to accept almost no new customers. Nike scrapped already several official dealers in the past years.
What does this mean for you as a customer?
This has resulted in the loss of competition among Nike sellers, because there is less supply of Nike. This means that a sale will take place less often and that the sale prices will be higher than it has been in recent years.
The regional Nike vendors in your village or small town will most likely disappear in the short or long term. This means that you must place your order online or that you must travel (more) to purchase your Nike product.