This is our second part about this issue. Hereby we gif a tip about the question: How do I know if a shop selling original sneakers?
You can view a list here with links to blogs that we place on tips about buying sneakers.
Does the (web)shop sells next to brands like Nike and Adidas also the brands such as Gucci and Dolce & Gabanna (D&G)? Then it is probably imitation shoes.
The Lacoste brand is an exception. Lacoste is sold in stores where fashion brands are also sold.
A number of large store(chain)s are also an exception, as De Bijenkorf (The Netherlands).
As we have discussed in the first section brands gives accounts to retailers. The sports brands are always inclined to not give an account to retailers that sell fashion brands, because fashion brands don’t fit in the sports sector. This is also the case with fashion brands: the fashion brands do not find it appropriate to include fashion brands in a range that also consists of sports brands.