https://www.sneakerpaleis.nl/en/blogs/blog/converse-scraps-customers-away-again/

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Converse scraps customers away again

The Converse brand scraps away again many customers. In the past Converse has done this multiple times before and is now fully engaged in it again.

Converse was purchased by Nike in 2003. In different countries, distribution was previously done by external companies. After the acquisition, Nike decided to do the distribution themselves after the contracts with these external companies expired. Nike has scrapped many customers since its own distribution. This year the delivery contracts are not being renewed with very many customers. We expect that Converse will do this the upcoming years. The intention is that Converse is only available at large companies and that small companies are no longer supplied.

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