In recent years it was one of the most wanted shoes in the world, but the end of the hype is in sight. The demand for Yeezy's is falling sharply.
The Adidas Yeezy was released in collaboration with Kanye West. The collaboration made it very popular. The demand for the Yeezy's has fallen sharply. Especially the latest models of Yeezy were much less popular than before.
We think that the lower demand for the Adidas Yeezy is due to the large quantities of the past releases. Also the number of colors was too much. The shoes were also available at too many stores. Furthermore, we think that the enthusiasts are looking for something new and that competing brands such as Nike and Balenciaga have performed the marketing very well for the (exclusive) sneakers that they release. It has also recently been announced that the Adidas Yeezy will get a general release with 1 million copies. The demand for Yeezy has fallen sharply after this message.